1. Packaging= First Impression
"Marketing is not a battle of products; it’s a battle of perceptions". Here Perception of individual plays vital role in business. Respecting Customer Perception is the only key to succeed in business. Due to technological advancement customer expectation are changing every day.
"Marketing is not a battle of products; it’s a battle of perceptions". Here Perception of individual plays vital role in business. Respecting Customer Perception is the only key to succeed in business. Due to technological advancement customer expectation are changing every day.
Every day we visit may stores for
different purpose. Here, the question is that what things attracts customer
towards product? What things first triggers buying behavior of customer? The unique answer to all this question is only “Effective & Attractive
Packaging”.
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Attractive, user-friendly & echo-friendly packaging adds
values for customer satisfaction.
- In
first glance customer looks only at external appearance i.e product
packaging. If your product is aesthetically well packed then you can
win.
- Packaging plays a significant role while attracting customer towards your product. Packaging is necessary because it affects product satisfaction and shopping behavior of customer. It motivates customers in international market.
To build first impression memorable we need
to effectively focus on product packaging. There are so many national &
international players in packaging industry. Now a day “Flexible Packaging” is
one of the booming area of packaging industry.
2. Packaging Enhance Brand Value
As we all knows changing deep rooted consumer
behavior is one of the difficult tasks. Positive words of mouth are the real
profit of organization.
Packaging fits the expectation of tomorrow’s
consumer. Consumers are willing to pay more for certain product attributes
enhanced by packaging.
Packaging gives brands the opportunity to highlight the
quality of the product inside. Enhanced graphics and limitless shapes and sizes
of flexible packaging are an opportunity for challenger brands looking for
product differentiation. It is critical that packaging appeal to consumers’
desires for products of premium quality, freshness and authenticity.The positive impact packaging has on brand value is well known by most brand owners (food and CPG companies).
As per the survey of flexible Packaging
Association (FPA), In a survey of brand owners conducted by Packaging World and commissioned by FPA, 57% of respondents said they
“strongly agree” with the statement that “packaging has an influence on my
brand’s value,” while an additional 23% “agreed” with the statement.
The
304 respondents to the Packaging World survey represent a cross-section of key
decision makers from brand owners, including companies in food, personal care, and
health-care and packaging/design consulting.
3. Commanding
a Premium Price
Premium
quality products, often coupled with desired packaging options, Generally
command a premium price at retail.
Packaging
gives consumer what they desire: health, wellness and convenience. Delivering
on these enhances brand perception and the ability to charge premium price
points for premium products. Packaging features enhance premium price. The
first-mover in a given category can boost demand for the product.
The Packaging World Survey asked brand owners how much of
a premium they thought consumers were willing to pay for certain packaging
attributes. Brand owners thought functional attributes – ability to reseal,
ability to extend product life – would be considered by consumers to be most
valuable. Over 40% of brand owners predicted the two attributes would fetch at
least a 20% premium each.
Quality Packaging as a Way to Gain Competitive
Advantage.
4. Satisfying the Demanding Consumer of the Future…
The
term ‘packaging’ is no more restricted to its basic functions like containment
or agglomeration, protection, preservation and presentation of consumer goods.
Today, packaging plays a key role in marketing by developing shelf-appeal.
It
also provides product information such as ingredients, storage conditions,
manufacturing and expiry date, batch with lot number, gross and net weight, MRP
and more importantly, helps establish the brand image of consumer good.
The
future of packaging is very exciting. Each and every sector needs packaging.
Packaging Business is evergreen business. In India as well, two sectors
are driving the growth of the packaging industry: food and beverage and pharma.
Packaging
innovations must be consistent with broader corporate sustainability goals
including general waste reduction and transportation efficiency – among
others.
5. Packaging as enabler...
Packaging and branding are complimentary to each other
because brand identification is possible only through packaging.
The brand name
is printed on the outer surface of a package and the packaged goods are
saleable only through good branding. Advances in packaging technologies are
creating opportunities for greater product differentiation and better
management of products across the value chain. We can achieve theft-prevention
by using appropriate choice.
